ELAUT wins second Brass Ring Award for Best New Product at IAAPA Expo 2025
E-Claw 2.0 was recognized for its newest innovation disruptiong the claw machine industry.
Orlando, FL (Date) – ELAUT has been awarded the IAAPA Brass Ring Award for Best New Product at this year’s IAAPA Expo 2025, a global gathering of leaders across the attractions and entertainment industry. This honor highlights the company’s exceptional innovation, thoughtful design, and meaningful contributions to elevating guest experiences worldwide.
The Brass Ring Award carries a rich legacy within the attractions community. Inspired by the early amusement-park tradition in which carousel riders reached for a brass ring symbolizing luck and achievement, IAAPA continues that heritage today by recognizing standout accomplishments that push the industry forward. The Best New Product Award specifically celebrates groundbreaking concepts and products introduced within the past year—solutions that not only inspire creativity but also help operators enhance efficiency and operational excellence.
This category also shines a spotlight on emerging ideas that have not yet reached the market. Featured within the Best New Product Concept segment, these innovations are presented through working prototypes, scale models, or highly detailed visualizations that give attendees a first look at what’s possible for the future of attractions.
ELAUT’s winning product, E-Claw 2.0, exemplifies this spirit of innovation. E-Claw 2.0 stands out as the world’s smartest claw machine, engineered for premium prizes and designed to captivate guests with its sleek, contemporary aesthetic. Its advanced technology enables operators to manage settings remotely, receive real-time alerts for errors or warnings, and troubleshoot efficiently through built-in self-support tools and remote assistance. By reducing downtime and streamlining maintenance, E-Claw 2.0 not only enhances operational efficiency but also boosts revenue potential. The result is a high-performance, reliable attraction that maximizes player engagement while delivering measurable value to operators worldwide. . Its design reflects the company’s commitment to merging creativity with functionality, ensuring it not only inspires audiences but also supports operators with practical, impactful tools.
“We are incredibly honored to receive this recognition,” said Laurens, CEO Europe. “The IAAPA Brass Ring Award is a meaningful acknowledgment of the passion, expertise, and dedication behind E-Claw 2.0. We’re proud to contribute to the evolution of our industry and excited for what this achievement means for the future.”
The award reinforces ELAUT’s role as a forward-thinking leader within the attractions sector, continually striving to bring fresh ideas and transformative solutions to a global audience.
