How to Attract More Players to Your Operation
Getting more players through the door — and keeping them coming back — is the key to a profitable arcade or amusement operation. In this article, we explore practical strategies operators can use to increase footfall, player engagement, and revenue.
In the competitive world of amusement arcades, family entertainment centers (FECs), and hospitality venues, success depends on one thing: people playing your games. Whether you run a small arcade corner or a large amusement park, attracting players — and ensuring they return — is crucial for long-term revenue. The good news? With the right mix of machines, layout, promotions, and service, you can transform your venue into a must-visit destination.
Invest in high-earning, eye-catching games
Players are naturally drawn to machines that stand out. Large, brightly lit claw machines like the Big One Xtreme II or licensed coin pushers such as Willy Wonka and The Smurfs create visual impact that captures attention instantly.
Why it works: A giant claw machine or themed pusher becomes a centerpiece, drawing in curious players who want to try their luck.
Offer collectibles and licensed prizes
Repeat business often comes from collectible systems. Coin pushers that dispense character cards, tokens, or figurines (e.g., Wizard of Oz: Emerald City, Willy Wonka, Smurfs) encourage players to keep playing until they complete a set.
Tip: Showcase available collectibles clearly near the machine to spark curiosity.
Create a family-friendly environment
Operators who invest in creating a safe, clean, and welcoming environment consistently report higher dwell time and revenue. Think about:
- Clear signage and lighting
- Accessible prize displays
- Comfortable seating for parents
- Cleanliness and good maintenance
A family-friendly space increases the likelihood of repeat visits and positive word of mouth.
Introduce promotions and loyalty programs
Players love a bonus reason to return. Consider:
- Mid-week “double play” offers
- Seasonal promotions (Christmas, summer holidays)
- Loyalty cards that reward frequent players
Cashless systems make loyalty easier to implement, while also giving operators valuable data on play patterns.
Maximize visibility in your venue
Machine placement can make or break player engagement. Position your most attractive machines in high-traffic areas: entrances, near food courts, or along main walkways. Big, glowing cabinets with dynamic LED fronts (like ELAUT’s E-Claw series) naturally pull players in.
Leverage social media & online presence
Operators that share videos of players winning big prizes, or spotlight unique machines, can generate excitement far beyond the arcade floor. Encourage players to post their wins, and feature those moments on your venue’s social channels.
Partner with experienced manufacturers & operators
Finally, don’t underestimate the value of partnering with a trusted manufacturer like ELAUT. With decades of experience, proven machine designs, and even turnkey arcade operation support, operators gain access to both products and expertise that drive consistent earnings.
Conclusion
Attracting more players isn’t about luck — it’s about strategy. By combining eye-catching machines, collectible prize systems, family-friendly spaces, smart promotions, and professional partnerships, your arcade or venue can increase footfall and maximize repeat play.
Ready to grow your player base with the right machines and expertise? Explore ELAUT’s full range of claw machines and coin pushers for sale — or get in touch with our sales team to find the best solution for your operation.