What are claw machines?

A claw machine (or crane machine) is a coin-operated arcade game where players use a joystick-controlled or button-controlled claw to try and pick up a prize and drop it into a prize chute. Whether it’s plush toys, electronics, or luxury retail products, claw machines combine the thrill of playing a game with the excitement of winning. 

Why are people so attracted to claw machines?

Claw machines have been entertaining players for decades, first rising to popularity in arcade halls, Family Entertainment Centers (FECs), and at travelling showmen fairs, where their mix of luck, skill, and eye-catching prizes drew in crowds. Over time, they became a staple attraction in venues worldwide, from seaside resorts to bowling alleys, thanks to their nostalgic appeal.

In recent years, their popularity has skyrocketed in Asia. In countries like Japan, South Korea, and China, claw machines have grown into a cultural phenomenon, with entire shopping malls and entertainment complexes dedicated to them. Today, their unique blend of nostalgia, interactivity, and the thrill of winning continues to attract both children and adults, making them a powerful revenue driver for operators worldwide.

What are claw machines used for?

At their core, claw machines function as alternative vending machines. Instead of buying a product directly, players intend to skillfully grab their desired prize in order to win it. This model allows operators to:

• Sell retail products in an engaging way
• Attract repeat plays through teasing gameplay mechanics
• Create a sense of entertainment and competition around vending

Whether you want to distribute plush toys, gadgets, or high-end prizes, claw machines are a versatile business tool that merges retail with entertainment.

Why choose an E-Claw machine over cheaper alternatives?

If you’re considering investing in a claw machine, you might be tempted by lower-priced models. But choosing an E-Claw machine from ELAUT offers operators long-term advantages that claw machines without E-Claw technology simply can’t match. 

The E-Claw is a skill-based vending machine, finely crafted and engineerd in Belgium that has been an industry leading standard by which all other cranes are judged by - in everyday materials, design and look. 

With its advanced technology, the E-Claw empowers operators to confidently offer high-end, premium prizes that other claw machines aren’t built to handle — driving far greater revenues. Add to that its striking design, irresistible teasing gameplay, and minimal downtime, and you’ve got a machine designed to keep players hooked and profits flowing. While low-cost cranes often start breaking down after just a few years, the E-Claw is engineered to last 15–20 years. The upfront investment quickly fades into insignificance when you consider the long-term income, reliability, and freedom from constantly replacing worn-out machines.

1. Higher ROI

It’s true that a budget crane may give you a quicker payback period, but your revenues on the long term will likely be lower. With an E-Claw and its superior technology, operators typically achieve sustained earnings that will offer a quicker ROI and ultimately superior player satisfaction.

A well-operated E-Claw can turn over as much as $20-100k per year, depending on the location, the prizes and how well the machine is set-up. By comparison, a lower-cost crane typically brings in only about $10k per year.

2. Superior quality and reliability

E-Claw machines are designed and built for durability and long-term performance. This means:

• Minimal downtime, keeping your machine available for players more often
• Fewer technical issues, reducing the need for frequent technician visits
• Superior cabinet and mechanics quality, ensuring reliable operation

This reliability not only ensures consistent earnings for operators but also minimizes the resources required to keep machines up and running. Every moment a claw machine is out of order means lost revenue, additional repair costs, and extra time spent on technical support.

3. Enhanced gameplay and attraction

The success of a claw machine goes far beyond the prize itself – it’s all about the player experience. With the E-Claw, we start by creating an eye-catching presentation that draws players in from a distance. Once engaged, our advanced mechanics deliver smooth, responsive gameplay that keeps players engaged. Because of the E-Claw technology, our E-Claw crane machines allow operators to showcase high-end, premium, or even luxury prizes with confidence. 

The result: a more engaging game and consistently higher revenues for operators.

4. Confidence in offering premium merchandise & prizes

One of the biggest advantages of the E-Claw is its ability to handle premium and luxury prizes with precision. Unlike many claw machines on the market, operators can confidently place high-end items—whether it’s designer accessories, top-quality electronics, or branded merchandise—knowing the E-Claw machine is optimized to handle them while delivering predictable revenues.

This level of control, due to E-Claw technology, ensures that operators not only protect their investment in premium prizes but also maximize their profitability on each product that is won by a player

Conclusion: Which claw machine should you buy?

When deciding which claw machine to buy, it’s important to think long-term. Lower-priced machines without E-Claw technology may seem appealing at first, but they often fall short in performance and durability. By contrast, Elaut claw machines with E-Claw technology consistently deliver reliable operation, optimized payout settings, higher revenues, and—most importantly—an exceptional player experience.

If you’re wondering where to buy claw machines, ELAUT offers the trusted choice for operators who want durability, profitability, and an engaging player experience.

Ready to elevate your operation? Explore our wide range of E-Claw machines and discover why operators worldwide trust ELAUT for their crane machine success.

Go back to all updates.